In 2017, an increase of popularity of this phrase (a value higher than 10) was noticeable in the week 29 October-4 November, in 2018, it was even earlier – 21-27 October, in 2019 – 27 October-2 November. The trend of the phrase “Christmas gift” over the last 5 years in the United States Let’s compare the Google search trend of the phrase “Christmas gift” over the last few years. in mid-October and at the end of that month. So when exactly do users start thinking about Christmas gifts? Only when they come back from holiday and buy all the necessary stuff for school or college, i. They search for presents for their loved ones much earlier! How do we know that? Here, Google Trends, which for years has been gathering data on what is searched for by users around the world, proves to be extremely helpful. If you think that people start looking for Christmas presents in December, then you couldn’t be more wrong. When Do People Start Looking for Christmas Gifts? Besides, budgets are also often increased for food (32.8%) and decorations (13.7%). Take a look at the chart below, it presents for which things usually the planned budget is exceeded: Source: Īs statistics show, in 2019, 90.5% of people spent more than they expected on Christmas gifts. But the truth is that quite often we spend more than we plan, right? When it comes to Christmas shopping, this happens as well. These are, of course, only the projected budgets that Americans plan to spend on Christmas gifts. Here’s how the amount changes in the last couple of years, from 2016 to 2020: Source: CouponLawnĪs you can see, the average American in recent years has estimated that he or she will spend about $700-950 on Christmas with a significant drop in the current year. But how much exactly? CouponLawn took a closer look at how much Americans spend each year on Christmas shopping. 12.How Much Money Do Americans Spend On Christmas Gifts?Īmericans just love buying Christmas gifts! And they are willing to spend quite a lot of money on them. Go deeper: Explore The New Normal project here.Įditor's note: This story originally ran on Jan. Out of 5,000 different topics initially analyzed, "the outcome is a showcase of the top 300 keywords that did end up exhibiting a clear pattern due to the pandemic-a window into the ways in which our lives have changed,” Schema's Christian Marc Schmidt said.What they're saying: "Trends data really gives us an honest insight into what people care about - and how our lives have shifted during the pandemic," Google Trends' Simon Rogers told Axios. And the pandemic had little effect on search volumes for many everyday products, like eggs, dog food, coffee and salt.Those include the 2020 toilet paper shortage, and the time then-President Trump dangerously suggested injecting bleach to fight COVID.So does cocktail making, with "tequila," "spirits" and "liquor" landing in the "new normal" category.Īnother group of search terms saw big spikes in reactions to specific moments in the pandemic, but then cooled off. A surge of interest in roller skates, disc golf and card games seems to be sticking for now.We were forced to explore new activities to keep ourselves entertained while paying heed to CDC recommendations. With more flexible time at home, we have been searching for items associated with home improvement and car upkeep: car parts, power tools, home and garden organization and decor. #GOOGLE TRENDS SHOPPING SKIN#We are googling more often for nails, skin care, hair care, massages and loungewear.
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